Google Draws Half of April Web Searches

May 26, 2006 By Digital Trends Staff

Latest numbers from Nielsen/NetRatings show Google continues to pull away from pack and also that brick and mortar retail stores are showing up in top shopping keywords.

Nielsen/NetRatings yesterday announced that Google continued its long reign through the month of April as the king of all searches conducted online. Year over year, Google gained three percentage points in market share, while Yahoo! remained flat and MSN dipped slightly.

Google accounted for 50 percent of all searches conducted in April, followed by Yahoo! and MSN, with 22 and 11 percent, respectively, said Nielsen/NetRatings. Another interesting over the last year trend from this latest report shows Google Search growing 34 percent year over year, followed by Yahoo! Search with 27 percent growth and MSN Search growing 10 percent year over year.

Consumers, added Nielsen/NetRatings, are increasingly connecting with major retail stores via search engines, underscoring the influence search can have on online and offline buying. This was clearly evident by their tracked top five shopping keywords for April being all brick and mortar stores such as Home Depot, Wal Mart and Target.

Showing 1 comment

Karl Viklund at 3:08pm 27th May 2006 Actually, I'm a bit surprised over this. Like one month ago, I read that Google had 45% or something of the websearch in the US. Everyone was going like, wtf? I mean, who use any other search engine then Google? No one I know at least. I have been Using Google since 2000 or something. Those times I have been visiting any other engine have just been to test. Altavista and Yahoo, who uses those any more? And not to talk about MSN. I don't know of any one that uses that engine. So, 50% it seems very low to me. I thought that Google had like 85% of the market. I think Google's market share in bigger in Sweden though. No one is using anything else the Google.