Google Unseats Apple in 2005 Brand Poll

In 2005, Internet search giant Google unseated Apple as the most influential brand, with Skype debuting in third place.

An annual survey of branding professionals and students shows Internet search engine Google has unseated Apple Computer worldwide as the top brand of 2005, and eBay-owned voice-over-IP telephony Skype making its first appearance in (a distant) third place. However, while Google topped the poll in 2003 (unseating discount retailer Target), Apple still trumps Google (a bit) on its North American back yard.

The annual survey from brandchannel.com asked “What brand had the most impact on our lives in 2005?” The results are compiled from votes from more than 2,500 branding professionals, students, and other readers in nearly 100 countries