Comments on: Microsoft Ads Embrace Apple’s I’m-a-PC Tag

By: ian@digitaltrends.com

ian@digitaltrends.com — Fri, 19 Sep 2008 10:29:32 +0000

Here is the commercial on YouTube.

http://www.youtube.com/watch?v=kkZdkHylJ3w“ title=”http://www.youtube.com/watch?v=kkZdkHylJ3w“ target=”_blank” ref=”nofollow”>http://www.youtube.com/watch?v=kkZdkHylJ3w

Not bad, definately better than the Senfield commercials.

By: Jon M

Jon M — Fri, 19 Sep 2008 09:36:42 +0000

I always found it funny that Apple only seemed to compare Macs with PCs. Everything about the Macs HAD to be in relation to PCs, which really doesn't tell me anything about the Mac.
Now that Microsponge is doing the same thing, it's more about the idea-bankrupt ad companies than anything else.

By: Jason Howard

Jason Howard — Fri, 19 Sep 2008 07:31:55 +0000

While I've never been a fan of Microsoft's commercials, this makes them look pretty desperate. It's obvious who they are targeting by these new ads, and in doing so they are acknowledging that they consider Apple a serious threat now.

By: Kontra

Kontra — Fri, 19 Sep 2008 02:12:26 +0000

The ad agency behind “Windows. Life Without Walls” is Crispin Porter + Bogusky. Their principal tactic in a number of recent ad campaigns has been the notion of perception reversing.
[...]
Therein lies Microsoft's problem. Perception reversing by appropriating your enemy's words can work only if your insurgency has an identifiable goal. Witness Apple which effectively used its insurgent status to barge into the consumer desktop, digital music and cellphone businesses and changed them in alignment with users' shared aspirations.

Microsoft, one of the most lucrative monopolies ever, however, is no insurgent. Its enemy is smaller, cooler, better liked, more nimble, more creative and more aligned with users. So Microsoft has to not only show “it's OK to use Windows” but tell us why it's better and show us a goal that we can all identify with that the enemy cannot provide.

Microsoft “I'm a PC” ads are channeling Apple's “Crazy Ones”
http://counternotions.com/2008/09/19/crazy-ones/“ title=”http://counternotions.com/2008/09/19/crazy-ones/“ target=”_blank” ref=”nofollow”>http://counternotions.com/2008/09/19/crazy-ones/

By: John B

John B — Thu, 18 Sep 2008 10:57:10 +0000

They just don't get it. John Hodgman, the “I'm a PC” guy, represents the computer, not its user. He's Windows — old, stodgy, and insecure. NOT the typical Windows user.

It seems to me that if you try to turn around or subvert someone else's ad, you should at least understand it. You'd think they'd learn from history, copying only the superficial aspects of the OS without really understanding what makes that OS what it is.

By: TechFreak

TechFreak — Thu, 18 Sep 2008 09:14:00 +0000

I was wondering how long it would take Microsoft to fight back against Apple. Their Jerry Senfield campaign is extrememly stupid and Apple has been eating away their marketshare.