Two groups to collaborate on "large-scale content projects" which will deliver materials from a variety of Hearst publications to MSN's Lifestyle Channel.
MSN and Hearst Magazines today unveiled plans to collaborate on “large-scale content projects†which will bring a wide array of lifestyle content to Microsoft’s online portal. Placement of this programming will occur within MSN’s Lifestyle Channel.
Under the terms of the this expanded partnership, said the two organizations, Hearst Magazines will provide MSN editorial content and features from eight magazines, including Country Living, Esquire, Good Housekeeping, House Beautiful, Marie Claire, Popular Mechanics, Redbook and SHOP Etc. This content will take the form of magazine articles, video interviews, special events coverage, slide shows, blogs and quizzes and will cover topics related to both genders.
“MSN is dedicated to driving user engagement among a variety of audiences by adding original and interactive content to our Lifestyle portfolio,” said Stephen Cvengros, general manager of Channels and Emerging Verticals for MSN, in a statement. “Further establishing MSN as a media network, the relationship expands the scope and depth of lifestyle programming and content by offering an array of content from some of the best-known, best-loved magazine brands.”
