Comments on: 2008 Online Holiday Shopping Down 3 Pct

By: sloane

sloane — Sat, 03 Jan 2009 16:10:04 +0000

The names of the companies that actually saw an increase in online sales, despite the bad economy, don't come as a big surprise–they're the ones that do the best job of catering to consumer demand.

A post on the Marketing Doctor's blog discussed Amazon's success:

“Amazon has this strength because from the beginning they have built themselves around the consumers' experience.”

Full post: http://blog.marketingdoctor.tv/2008/12/27/brand-winners-and-losers-amazon-and-traditional-retailers.aspx“ title=”http://blog.marketingdoctor.tv/2008/12/27/brand-winners-and-losers-amazon-and-traditional-retailers.aspx“ target=”_blank” ref=”nofollow”>http://blog.marketingdoctor.tv/2008/12/27/brand-wi…

By: sloane

sloane — Sat, 03 Jan 2009 16:09:30 +0000

The names of the companies that actually saw an increase in online sales, despite the bad economy, don't come as a big surprise--they're the ones that do the best job of catering to consumer demand.

A post on the Marketing Doctor's blog discussed Amazon's success:

"Amazon has this strength because from the beginning they have built themselves around the consumers' experience."

By: Ryan

Ryan — Fri, 02 Jan 2009 07:30:10 +0000

Given the economy, that sounds about right. I for one did all of my shopping online for the first time this year and I'm glad I did. Found a new site along the way called Sortprice, and that helped tremendously.

http://www.sortprice.com“ title=”http://www.sortprice.com“ target=”_blank” ref=”nofollow”>http://www.sortprice.com

By: James

James — Wed, 31 Dec 2008 16:59:41 +0000

Actually, 3% is not that bad, I would have guessed a lot lower than that considering the economy.

By: Lacy Kemp

Lacy Kemp — Wed, 31 Dec 2008 15:10:32 +0000

Does this come as a surprise to anyone? I'd assume not. I'd be curious to see data on what actually sold well within these numbers. More lower priced items, or just less purchasing overall.