Stern Channels Flipped on Over at Sirius

Legendary shock jock begins his exclusive and lucrative talk show deal with number two satellite radio company.

Radio personality Howard Stern debuted exclusively today on Sirius Satellite Radio in a costly move which the company hopes will bring it lots of new ears. Stern brings his on-air radio show to the satellite radio network as well as being the producer for two channels.

Stern, who was joined by longtime on-air cohorts Robin Quivers, Fred Norris, Artie Lange and producer Gary Dell’Abate, opened his mic for the first time live on Sirius at 6 am ET and PT this morning. Stern’s show will be broadcast Monday through Friday on Sirius channels 100 and 101.

Channels 100 and 101 also happen to be the channels Stern is directing the programming on. Sirius said that although both channels 100 and 101 carry The Howard Stern Show and Howard 100 News, programs on channel 100 will be more Howard-centric, while the programs on channel 101 will be more entertainment-oriented.

“There is no other personality like Howard Stern in the world of entertainment, and he is finally on Sirius Satellite Radio where he will be given the freedom and support to create and perform,” said Scott Greenstein, Sirius President of Entertainment and Sports. “Today we are seeing just the beginning of this remarkable pioneering force.”