AdMarvel Lauches iPhone Advertising Toolkit

iPhone app developers can now integrate advertising into their applications, and the tool even acts as an ad server.

At CTIA, AdMarvel has unveiled something that could be a boon to people developing applications for the iPhone – an advertising toolkit.

That might not sound like a big deal, but for anyone developing an app for the device, it could mean a lot of money. The developer can view advertising metrics and analytics through a web console that offers a near real-time view of the application’s advertising performance.

More than that, AdMarvel can also act as a fully functional ad-server, supporting the provisioning and management of direct-sourced or in-house advertising.

“The iPhone is an amazingly innovative platform, attracting the very best developers around the world,” said Mahi de Silva, AdMarvel CEO. “We are excited to bring these developers a compelling path to revenue with a comprehensive platform to enable, manage and analyze the effectiveness of advertising.”