Skip to main content

Amazon pushes forward, says more Fire Phones are on the way

5 ways Fire Phone
Image used with permission by copyright holder
Even in the face of a $170 million charge for its failed Fire Phone, as well as the company sitting on $83 million worth of Fire Phone inventory, Amazon isn’t throwing in the towel. In an interview with Fortune, Amazon senior vice president of devices David Limp confirmed the online retail giant will move forward with plans to release Fire Phone sequels.

In the interview, Limp said Amazon made a mistake when pricing the Fire Phone. When it first launched, the 32GB Fire Phone went for $200 on a traditional two-year contract, while the 64GB variant went for $100 more. “We didn’t get the pricing right,” said Limp. “I think people come to expect a great value, and we sort of mismatched expectations.” Amazon rectified the pricing by marking it down to $1 on-contract, but by then, it was too late.

Related: Check out our Amazon Fire Phone review

Additionally, Limp compared the Fire Phone to the first Kindle e-reader, in that the Kindle was critically panned when it launched back in 2007. Since then, however, the Kindle turned into a success story for Amazon, something the company wants to replicate with the Fire Phone.

Limp didn’t reveal details about Amazon’s future hardware plans with regards to the Fire Phone, but he did say the current model will continually get new software features. Limp also said Amazon is listening to customer feedback and, with it, hopes to make their devices “better and better” along the way.

Editors' Recommendations

Topics
Williams Pelegrin
Former Digital Trends Contributor
Williams is an avid New York Yankees fan, speaks Spanish, resides in Colorado, and has an affinity for Frosted Flakes. Send…
Everything Apple says is wrong about the DOJ’s iPhone lawsuit
The Apple logo on the iPhone 14 Pro Max.

The antitrust season is in full swing in 2024. This time around, Apple is in the cross-hairs of regulators, bringing back memories of the historic Microsoft antitrust case that unfolded over two decades ago. Back then, the focus was on Windows and web browsers. In Apple’s case, the iPhone is the centerpiece, with a wide ecosystem woven around it.

Experts say the case against Apple, which dives deep into monopolistic conduct, is surprisingly strong. The Department of Justice, in its lawsuit, has targeted everything from the iMessage “green bubble” mess and Apple Watch incompatibility situation to the locked app ecosystem and objectionable practices that Apple has put in place to maintain its alleged monopoly.

Read more
Save 53% on the Amazon Fire HD 10 Plus tablet today
The Amazon Fire HD 10 Plus tablet, with apps on the screen.

Even with discounts, tablet deals can get pretty expensive. If you need a new tablet but you're on a tight budget, you should take a look at this offer from Amazon's Woot for the 2021 release of the Amazon Fire HD 10 Plus. The 32GB model is already relatively affordable at its original price of $150, but a 53% discount brings it down to a very cheap $70. The $80 in savings will only be available for a limited time, which will probably be shorter as we expect a lot of demand for this device. If you don't want to miss out, buy this tablet now.

Why you should buy the Amazon Fire HD 10 Plus
The Amazon Fire HD 10 Plus is a tablet that's powered by the Fire OS platform, which is Amazon's customized version of Android. You'll be able to use voice commands with Amazon's Alexa through the device, and Amazon Prime members will be able to easily access all of the media that comes with their subscription. The Amazon Fire HD 10 Plus features a 10.1-inch Full HD touchscreen, a 12-hour battery life, a microSD card slot that you can use to expand its storage by up to 1TB.

Read more
Amazon’s Big Spring Sale: Save on Galaxy S24, Fold 5 and more
Two Samsung Galaxy S24 units standing upright next to each other.

Samsung Galaxy smartphones are widely considered among the premier Android phones, but their flagship models are pretty expensive. If you want one, you should take advantage of Amazon's Big Spring Sale, which is offering huge discounts on unlocked versions of these mobile devices. The sale will last a few more days, but it's highly recommended that you make your purchase now because stocks may already be gone if you wait until the last minute. Because of the popularity of Samsung Galaxy phones, there's a high chance that these phone deals sell out sooner than expected.

What to buy in Amazon's Big Spring Sale for Samsung Galaxy phones

Read more