While the company didn’t provide exact sales figures, Amazon issued an announcement this morning that it sold four times as many Kindle products this year than on Black Friday 2010. “And last year was a great year,” the company added.
The Kindle Fire also remained the “bestselling product across all of Amazon since its introduction 8 weeks ago,” according to Amazon’s official statement, which simply reported “millions” of Kindle Fire tablets sold thus far.
Amazon also reported that the Kindle Fire was the bestselling tablet at Target stories on Black Friday — beating out Apple’s iPad in total sales.
Without any specific numbers to go on, it’s difficult to determine how much of a threat the popular tablet poses to Apple’s category-defining juggernaut, but it seems safe to say that the Android-powered Kindle Fire is off to a good start.