AmazonWireless To Serve Mobile Needs

Amazon is starting a new service to let users shop for phones and service plans all in one place.

Amazon is set to open up one-stop shopping for cell phones and service plans when it opens up AmazonWireless.

The site is currently in beta, and already offering plans from AT&T and Verizon Wireless, with over 120 phones, including the BlackBerry.

The site is bound to garner a lot of interest by offering free two-day shipping and even waiving activation fees on some handsets. Customers will be guided through all phases of purchase.

In a statement, Paul Ryder, VP of consumer electronics for Amazon, said:

"We’ve taken our eight years’ experience selling cell phones to create a new site that makes a potentially confusing transaction much easier for customers. The step-by-step purchase process on AmazonWireless makes it easy for customers who already have a plan to upgrade their phones."

However, to date at least, the site isn’t offering plans from all networks, and isn’t carrying all phones, with the most crucial omission perhaps being the iPhone.