A total of 100 games and apps are included in the promotion, which has its own splash page inside the store. It’s not clear how long the lower prices will remain, but the wording of the offer — “New Low Prices” — suggests it’s a long-term promotion, rather than one which may end next week.
Developers and studios taking part in the offer started tweeting about the price reductions on July 23, using the hashtag #AppStoreOffers, and the custom appstore.com/100 URL. Apple mentioned the new offer on the official App Store Twitter account several days before, saying the apps had been chosen by its editors.
100 apps chosen by our editors—all have low prices. Discover for less. #AppStoreOffers http://t.co/nHVEynuioK pic.twitter.com/44NIrXB6j1
— App Store (@AppStore) July 17, 2015
The price has been set at $1 for each app, which represents a significant reduction for key titles. Notably, the image editing app Pixelmator previously cost $5, and it’s joined by Real Racing, GoodReader, and Badland — all of which also cost around the same price originally.
Pixelmator for iOS joins the #AppStoreOffers 100 Apps & Games promotion. Get it now for 99¢. http://t.co/aUiKFBgxpD pic.twitter.com/0R5rj0IFuL — Pixelmator Team (@pixelmator) July 20, 2015
Separated into categories, the apps on offer fall into photography, productivity tools, children’s apps, games, and classics. The latter includes titles such as Angry Birds, Fruit Ninja, the aforementioned Real Racing, plus the excellent rhythm game Cytus. Games feature heavily throughout the promotion, with The Room Two, Goat Simulator, Need For Speed, Dead Space, and Cut The Rope 2 all taking center stage.
In the mobile photography section, the selfie-focused Facetune app sits alongside the Faded Photo Editor, Halftone 2, and Show Shutter Cam. While many apps have a one-time cost attached, a fair amount also include in-app purchases, which is something to consider before buying.
If you’re interested in picking up a more recently released game for your iPhone or iPad, see our latest App Store picks roundup here, and if you’re an Android owner, we’ve got you covered here. For a more general list, see our top weekly app choices here.
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