Apple just held a press conference here in New York detailing new strategies and software to turn the iPad into a complete textbook replacement for students of any age. After rattling off the many reasons why textbooks are not as good as computers (weight, lack of up-to-date material, cost, no search, etc), Apple announced iBooks 2, iBooks Author, and an improved iTunes U, all with the goal of completely melding the iPad into the education experience.
iBooks 2
Beginning today, iBooks 2 is available as a free iPad app for download. The big addition to this app is textbooks. Apple demonstrated a host of new features that make its textbooks superior to paper books. Most importantly, most books will be priced at $15 or less. We’ve listed some new features below.
- Searchable: You can search through entire textbooks for anything easily
- Glossary: Click on any glossary word and its definition instantly pops up on the right side of the screen
- New interactive elements: By tilting the iPad from portrait mode to landscape, you can view a book in an entirely new view, focusing on media
- Videos, slideshows, more: As you’d expect, moving video and other interactive elements are in many of these new textbooks
- Quizzes: Questions and quizzes built into the book
- Instant study cards: Perhaps the coolest new feature is the ability to highlight text and instantly turn that text into a study card, which looks just like a note card you’d use to study for a test. Flash cards can be automatically generated and shuffled into random order
- Automatic updates: Books will stay up to date forever. You own a book forever and can re-download it from the cloud anytime
The new iBooks store now has a textbook category and will have books for on every subject, every grade level, for every student, according to Apple. Textbooks are somewhat large at about 1GB or more, so we expect more 64GB (or higher) iPads will be sold in the future.
We don’t yet know if you can save your notes to the cloud so they are there when you re-download your book, or if you can share notes with other students.
iBooks Author
To compliment the new iBooks 2 experience, Apple created iBooks Author and made it available as a free download on the Mac App Store, starting today. The software appears to easily let anyone create a textbook with relative ease. Templates for things like math or science books are included and you can drag text, video, or images into place. It can also import Word files and automatically fill in pages. Adding glossary terms is as easy as highlighting a word and writing in a definition. Advanced developers can manipulate books using HTML5.
The program is also able to create kids books and other types of books as well.
Several textbook publishers are already onboard including Pearson, Houghton Mifflin, McGraw Hill, and Harcourt. McGraw Hill books on Algebra 1, Biology, Chemistry, Geometry, and Physics are already available and Pearson is making two books available as well.
iTunes U gets a makeover
Apple also announced upgrades to iTunes U, which it boasts already has more than 1000 universities using it and 700 million downloads. The new iTunes U will let instructors create entire online courses. Some of the new features are below.
- Teachers can post assignments or send messages to all students, who get a notification when there’s a new message
- Students can read a book chapter and mark an assignment as complete
- Streaming lectures are also possible
- Course materials can link to PDFs, apps, audio files, video, textbooks, other books, or Web links
- Students can rate courses like they do apps in iTunes. One click to download materials
- Of course, it’s fully integrated with iBooks 2
- K-12 grades can now sign up for iTunes U as well
- Available in 123 countries
Questions remain
There is no doubt that the services shown today are impressive, but it’s hard to say if they will be widely adopted or not. There are also key questions that remain. Not all pre-college students can afford iPads (or college students). There also isn’t an announced way for students to get textbooks for free through their school, as is currently the case in public elementary, middle, and high schools in the United States.
Then there’s sharing. All of this sounds great, but can students share notes, save notes to the cloud, or lend books to one another?
Perhaps the biggest achilles heel to the whole system is that you need an iPad to take advantage of it. Requiring that all students buy iPads is a tough, and potentially expensive, choice, especially when many of them might already have an Android, Amazon, or Windows 8 tablet (I’m talking future kids). Apple’s complete resistance to making this program available on anything outside of its own hardware will undoubtedly limit its impact.
Still, when I was growing up, every classroom had an Apple computer in it. That was how I learned how to use computers. If the company can find a way to reach out to educators on that level, it could have a huge impact.
Doubts aside, we already know Microsoft is a bit scared. Today, the company put out its own blog post about how Windows 7 tablets are great for education. Unfortunately, the post didn’t have much to say.


It is an Apple product so it will be slick, no doubt. Full disclosure: I work in college publishing. Does that mean I have insight or wool firmly pulled over my eyes? Your call.
Three Things Struck Me
1. There was no mention of a complex gradebook or Learning Management System (think Blackboard). This is fine for high school but won’t turn to gold instantly in college where professors are starting to rely heavily on homework systems.
2. Apple does not want to be in the content business — if they did they would have a record label and movie studio by now. This was a strategic move partnering with the biggest K-12 publishers (aka not higher ed).
3. All the major publishers already have the tools Apple is announcing (highlighting/search/notes).
Right now only about 5% of the student population access textbooks via a mobile device and fewer on an iPad. Apple has been having mini-conferences for about 2-3 years with major representation from high school and virtually no higher ed attendees. Why? Apple is seeding the HS market. If these kids use digital texts for four years in high school provided by the school they are not going to want to then pay $200 for a physical intro psych book in college. iPad sales! Which is actually great for higher education publishers because Apple makes excellent platforms, tools, and is great at digital distribution but not content creation. Students purchasing habits will accelerate quicker to eBooks which bring new revenue every semester and will allow for cheaper prices in the college market. Everyone wins? No, not exactly. Some romantically lament the extinction of local book and record shops. Its the same here. The real loser will be the campus book store who currently marks up text prices by up to 45% for simply housing the books. Will you cry when the book store is gone?
There are so many unknowns about this, but I think it’s a brilliant idea. Yes, iPads are not cheap, but has anyone checked out the price of college textbooks recently? I am aware that the iPad’s price makes it cost-prohibitive for a lot of families (mine included) but who knows what Apple has planned. With all the rumors about multiple iPads and entry-level iPads out there, perhaps Apple will be doing a deep student discount, or releasing the “student iPad”.
Or, who knows, maybe schools would be willing to partially subsidize them, rather than spend millions to issue free textbooks every year, knowing that they will be out-of-date when the next school year comes around.
It’s possible that, despite the cost of an iPad, it could actually be cost-effective to ditch traditional books in favor of the iBooks!