Watch out now, Apple. It looks like there’s some trouble in paradise. The Cupertino-based company has long prided itself on its superior products, stellar design, and, perhaps most important of all, super devoted customers, most of which were happy to continually shell out big bucks to keep up with latest products releases.
But now, according to a survey conducted by American Customer Satisfaction Index, which was reported by Business Wire, it looks like the company is starting to slip a little. The company still leads the mobile industry, with an 81 percent customer satisfaction score, which is about a 2.5 percent drop from where it stood last year.
This may not seem like a huge deal, but consider that one of Apple’s biggest rivals, Samsung, jumped 7 percent this year, landing an overall score of 76 percent customer satisfaction. The gap in perception is narrowing for Apple.
For now, Apple is sitting pretty as the leader of the pack, but also fairing well for itself is Nokia, tied with Samsung at 76 percent. Not doing so well are HTC and LG, both of which fell significantly in the last year, the former by 4 percent and the latter by more than 5. BlackBerry has a 69 percent approval, unchanged from last year.