The app represents a slightly less hands-on approach from Apple, which has traditionally offered more personal support through avenues like the Apple Store. Clearly, the goal here is to help people quickly and easily without them having to come into the Apple Store every time something goes wrong.
The app basically includes help articles for popular topics, and it actually doesn’t stop at the iPhone — users can get help with their Macs and other Apple devices too. When you open the app up, you’ll see a list of devices registered to your Apple account, with help articles for each of them.
Thankfully, the app doesn’t stop there — it also offers a live chat feature, so if you can’t find the help you need from the articles, you can get more personal help from an Apple support representative. Not only that, but if you can’t find what you need through the chat feature, you can then call a support agent. Last but not least, if all else fails, you can schedule an appointment at the nearest Apple Store.
It seems as though the app is currently only being offered in English, but it’s available in a number of countries around the world, and it is likely we’ll see it open up to more languages in the future. It’s also likely we’ll see the app pre-loaded on future versions of the iPhone. You can get the app for yourself here.
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