As Apple begins shipping the first batch of orders for its refreshed iPod range of media players to expectant customers around the world, the tech company has launched a new ad called ‘Bounce’ featuring the new devices.
The 30-second slot, posted on YouTube on Wednesday night and set to air on TV, features a bunch of iPods (touches, nanos and shuffles) bouncing around to a funky track called Yeah Yeah by London-based singer Willy Moon. It’s pretty, slick, and quick, and you can check it out below.
Apple unveiled a new iPod touch last month, featuring a larger 4-inch screen identical in size to that of the iPhone 5. Compared to its predecessor, the updated fifth-generation device is slimmer and lighter, and sports a vastly improved 5-megapixel camera. More RAM and a faster processor make for a much zippier device compared to earlier touches, too. It also comes in six colors – no longer just black and white – a feature that forms the basis of the new ad.
The new seventh-generation iPod nano, described as the thinnest nano to date, has done away with the small square design of its predecessor and returned to the longer look of the fifth-generation nano. An extra color has been added to the range, too.
As for the shuffle, three new colors have been added to the range.