Skip to main content

Apple Shares Take a Hit From Consumer Reports Review

Shares of Apple Inc slid more than 3 percent on Tuesday after a poor review for its iPhone 4 from an influential consumer guide underpinned mounting complaints about the hot-selling device’s antenna and reception.

Consumer Reports said on Monday it could not recommend the iPhone 4 — which sold 1.7 million units worldwide in its first three days — after its tests confirmed concerns about signal loss when the device is held in a certain way.

The widely watched nonprofit organization said AT&T Inc, the exclusive mobile phone carrier for the iPhone 4, was not necessarily the main culprit.

Apple shares dipped below their 50-day moving average price of $256.26, sliding as much as 4.2 percent to $246.43. They later bounced back a tad to stand 2.9 percent lower at about $250, as the Nasdaq gained 1.7 percent.

Apple was not immediately available for comment.

JP Morgan warned that reports of wireless reception problems on the smartphone, which competes with Research in Motion’s Blackberry and Palm’s Pre, may affect demand.

“Consumer Reports is a well respected product reviewer, and the report should turn up the heat on Apple,” analyst Mark Moskowitz said in a client note. “Concerns around iPhone 4 reception do not appear to be impacting demand, but we think there are risks when a well respected product rating agency such as Consumer Reports issues an unfavorable report.

“We continue to expect a fix from Apple, whether the solution is software or hardware-related.”

Consumer Reports, which publishes guides on everything from cars to TVs, said in its Monday report that it had also tested other phones — including the iPhone 3GS and Pre — and found none had the signal-loss problems of Apple’s latest iPhone.

The report was the latest blow to the iPhone 4, which has been plagued by complaints about poor reception. Many of the complaints involve a wraparound antenna whose signal strength is said to be affected if the device is touched in a certain way.

Apple has been sued by iPhone customers in at least three complaints related to antenna problems.

Editors' Recommendations

Ian Bell
I work with the best people in the world and get paid to play with gadgets. What's not to like?
5 phones you should buy instead of the iPhone 15
A green iPhone 15 on a green bench.

Apple’s iPhone lineup continues to be among its bestselling products. In 2023, we got the iPhone 15, which packs some of Apple’s latest and greatest tech and starts at $800.

The iPhone 15 is one of the easiest iPhone recommendations in 2024. But if you're open to a few other suggestions, there are some great alternatives to consider — including cheaper iPhone options and some really compelling Android phones. Here are five other phones you should consider buying instead of the iPhone 15.
iPhone 14

Read more
The most common iPad problems and how to fix them
Several iPads on a table together.

Apple's iPad has consistently marked among the best tablets, and is considered to be a sort of trailblazer in the field in its own right. As a logical result, your first encounters with common tablet glitches are likely to be iPad glitches. If you're not sure what to do to fix your device, that's okay, as you have to start somewhere. Here are some somewhat common problems that we've found plague iPads again and again, as well as some related iPad troubleshooting advice. Take care and read through the issues related to your problem to get started troubleshooting your iPad.

Read more
How to find your lost phone (tips for iPhone and Android)
The Motorola Edge Plus 2023 lying next to the Galaxy S23 Ultra and iPhone 14 Pro.

Not knowing how to find your smartphone can cause a real panic when the need arises. It likely has way too much information about you, has access to your bank details and stock portfolio, and can grant access into pretty much any personal sphere of your life. Plus, you're likely addicted to your smartphone in ways that no device has ever addicted humankind before. In short, if you've lost your phone, you may start to panic.

Read more