AT&T Drops Verizon Ad Campaign Lawsuits

December 2, 2009 By Dena Cassella

AT&T drops its Verizon "There's a Map for That" lawsuit due to bad press and ratings.

Today, AT&T dropped its pending Verizon “There’s a Map for That” lawsuits and decided to play nice after all. Weird, we wonder where all this passivity, forgiveness and good holiday cheer came from—oh wait, that’s right, AT&T lost its request to have Verizon’s ads pulled down and just ranked lowest in customer satisfaction ratings. Well, at least now everyone can move on and do what they should’ve been doing all along—like gaining customer support by lowering prices and upping service quality.

The Wall Street Journal reported that AT&T invited a lot of Industry criticism with its Verizon campaign lawsuits because it “drew more attention to the campaign and opened AT&T to further ridicule.” AT&T had already been hit with criticism over its network congestion issues, and then after ranking lowest in customer satisfaction on a Consumer Reports survey, the service provider was dealing with a range of disapproval from consumers and the mobile community.

Let this be a lesson to you AT&T, just because you have the iPhone doesn’t mean you’re the top dog in wireless carriers. There was no reason to bring the courts or Luke Wilson into this.

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Dontcare at 12:27pm 3rd December 2009 HAHAH...says the verizon fanboy..Verizons map is NOT a true indication of 3g considering a good majority of that map runs slower then At&T's Edge (proven). I like your comment "Let this be a lesson to you AT&T, just because you have the iPhone doesn’t mean you’re the top dog in wireless carriers. There was no reason to bring the courts or Luke Wilson into this." So exactly what is verizon trying to do touting that clunky looking droid.....oh...about the same thing at&t is doing with the iphone. This article is pure ignorance. Verizon has only a FRACTION of their users on actual smartphones where as at&t has a good majority of their subscribers on smartphones, which causes some congestion sometimes. Both carriers have strength and weaknesses, but personally, i would rather have a phone that works worldwide then a provider with inferior phones and limited to U.S coverage. I have never had a problem with my at&t service and travel quite often, hence....why i need not actual world phone, not an outdated technology(cdma). I do hear verizon is trying to scramble to beat at&t to the same technology they have been working on for a while now! (LTE) Go verizon!, follow the phone carrier yet again you slam in ads all the time :-)