Only a month and a half after it was first available for AT&T, Amazon announced that the Fire Phone has dropped to just $1 on-contract, down from the $200 the handset originally asked for.
While the price drop might make people see shades of the HTC First, Amazon is trying to put a positive spin on the price drop. “Fire is now 99 cents with a two-year contract, plus customers get one full year of Prime included,” said Amazon Devices vice president Ian Freed. “With access to all of the Prime content, Mayday, 32GB of memory and free unlimited cloud storage for photos, plus the exclusive Dynamic Perspective and Firefly features, Fire is another example of the value Amazon delivers to customers.”
Related: Amazon Fire Phone review
Whether the price drop is a blessing or an omen depends on how you look at this. On one hand, the $1 on-contract price is sure to attract would-be buyers. On the other hand, the price drop could be a sign of poor sales, which ComScore and Chitika both infer from their data figures.
In related news, Amazon also announced that the Fire Phone will make its way to the U.K. and Germany on September 30. O2 will carry the phone in the United Kingdom, while Deutsche Telekom will do the same in Germany.