AT&T: Our Network Is Already Open

In a move to capture some of the PR wave generated by Google and Verizon, AT&T says it already operates the "most open" wireless network. So what's changed?

With the FCC’s auction for the 700 MHz spectrum getting underway (and a media blackout already in effect), Google and more recently Verizon have garnered a considerable amount of public attention on the issue of “open” mobile networks that would permit users to bring any device—and any software application—and use it on any mobile network. Now, AT&T apparently wants some of the attention, with CEO Ralph de la Vega telling USA Today: “You can use any handset on our network you want. We don’t prohibit it, or even police it.” Verizon’s recent overtures regarding Google’s Android platform: customers using unlocked devices and unsupported applications would represent low-maintenance customers for AT&T. If customers have problems with their devices or programs, AT&T’s responsibility stops with making sure the devices can connect to the GSM network: after that, customers will have to look to handset makers or application developers for support, while AT&T continues to collect revenue.

Of course, USA Today touts this pronouncement as “AT&T flings cellphone network wide open,” but the reality is somewhat less earth-shattering: nothing has changed. AT&T’s network operates on GSM technology, and for years users have been able to put an AT&T sim card in a wide variety of unlocked GSM devices (whether from AT&T or not) and access the AT&T network.

However, AT&T has historically tried to make the use of unlocked phones and devices less appealing than AT&T subsidized phones and subscription plans by making the rates for approved AT&T products more attractive. Of course, with a lower rate, customers sign a service contract and accept a device locked to AT&T’s network (like the Apple iPhone).

Nonetheless, the move may signal a new willingness on AT&T’s part to inform potential customers that they can use unlocked GSM devices on the AT&T network with an AT&T SIM card. And the company’s motivations may be vary similar to