Black Eyed Peas release revolutionary 360 degree music video app

By Laura Khalil January 24, 2011

First up, will.i.am today announced the iTunes App Store launch of BEP360, an iOS app that immerses fans in a 360-degree universe of the Black Eyed Peas. Featuring the world’s first 360-degree view music video (“The Time 360”), BEP360 features the song “The Time (Dirty Bit),” the first single from new CD, “The Beginning”.

BEP360 is the first release from will.i.apps, will.i.am’s new digital media production entity dedicated to producing application-based entertainment experiences. BEP360 is the first in a line of upcoming applications.

The will.i.apps team has reinvented how fans can be further immersed in the world of their favorite artists by pointing and swinging an iPhone, iPod touch or iPad around a 360-degree axis that then changes the point of view. An entirely new form of music video, BEP360 uses digital teleportation to take fans deeper inside the world of The Black Eyed Peas.

“will.i.apps and the BEP360 app have been established to help artists tap into the potential of our hyper-connected mobile world and bring fans deeper inside the music far beyond a four minute audio recording. It’s a unique and completely new way to experience 360-degree music immersion that will bring artists and fans closer together,” said will.i.am.

The BEP360 app is available for $2.99 from the App Store on iPhone, iPod touch and iPad.

3D360, the technology leader in 3D360 video was also part of the will.i.apps team that pioneered this groundbreaking platform allowing capture, and then play back of the unique 360-degree video. “We are thrilled to have the opportunity to allow fans to get closer to The Black Eyed Peas and realize will.i.am’s vision of the first mobile 3D360 music video,” commented 3D360 CEO Myles McGovern.

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