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Forget the masses: BlackBerry CEO’s biggest task is converting his wife from Android

BlackBerry CEO John Chen probably has one of the toughest jobs in the mobile industry: attempting to improve the fortunes of the once-great Canadian smartphone juggernaut. However, there’s something else in the job description no one noticed until now: He must also attempt to convert his wife to BlackBerry, according to an interview with the Financial Times.

Chen revealed that his wife would rather use her Samsung Galaxy smartphone than a BlackBerry smartphone. It turns out Chen has been embarrassed by this quip at a few parties. “So eventually I said she needed to use a BlackBerry,” said Chen. “’No, I like my Samsung,’ she said, and I told her she was embarrassing me.”

Related: BlackBerry CEO is determined to turn things around, and he’s starting to make progress

While Chen is unsure whether his wife still uses her Galaxy smartphone behind his back, she did find it difficult to go to BlackBerry. This is something Chen admitted is a common problem for first-time BlackBerry smartphone users.

“It is harder in the beginning, but once you get it, it’s actually quite powerul. It makes other devices look a little toyish,” said Chen. For some reason, however, Chen compared using a BlackBerry handset to driving a Lamborghini for the first time.

“There’s a special sequence but, once you know where all the things are, it blows your mind,” explained Chen. “Still, because of that, I would never buy a Lamborghini. We too need to make sure the learning curve is not too steep.”

Related: Check out our BlackBerry Passport review

While there’s still a long way to go to straighten out BlackBerry’s path, at least Chen’s commitment to the company is consistent. Of course, he’ll need more than words to convince his wife — and everyone else — to drop that Galaxy.