Let’s face it: Smartphone and tablet cases are, for the most part, pretty boring. So we can’t really blame case-makers for coming up with creative ways to show the effectiveness of their product. In today’s installment of creative case marketing, G-Form decided to send up an iPad, wrapped in its Extreme Edge case and tied to a giant balloon, into outerspace, then let it free fall 100,000 feet back to Earth.
Surprisingly (or not, since the company released the video), the iPad survives the fall, seemingly unharmed. Luckily for G-Form, the iPad did not land screen down — if it had, we highly doubt this video would have been released to the public, since iPads have been known to crack from far lower heights when the screen hits first.
This is not the first time G-Form has dropped an iPad from something to prove the effectiveness of its Extreme Edge case. The last time, however, the height was a mere 1,300 feet.
“As far as we know, this is the first iPad ever in space,” said G-Form’s VP innovations, Thom Cafaro, in a statement. “And definitely it’s the first iPad that’s ever free-fallen from space and survived to play more movies. We are usually known for making the most protective gear on the planet,so we decided why not raise the bar to off the planet, too.”
It should be noted that the video of the fall is recorded on a GoPro cam, which, incidentally, also survives the fall just fine, in its protective case.
Along with the video, G-Form also announced that it will be releasing a new rugged iPhone case at CES 2012, next week. We’ll be there to check it out, though we doubt they’ll let us chuck an iPhone off of anything.
Check out the video below: