The newly reborn AT&T, fresh off of digesting BellSouth, plans to turn off the lights on their Cingular Wireless brand by next year and name it AT&T Wireless.
In the never ending saga of the comings and goings of the AT&T brand name and other brands it has either assumed or been absorbed by, Advertising Age reported yesterday that the
















Showing 49 comments
RSSI originally, signed up with SBC, then it changed to Cingular about two years later, I've remained with Cingular through it all, and for the exception of a few things, I've been happy. The reason I signed up for SBC and not AT&T, well, I didn't like AT&T. Now I guess I'll be with AT&T.
The thing that gets me, to everyone I know, AT&T is almost a bad word! Why change your name to a bankrupt company's name? AT&T was going out of business, weren't they? Then suddenly, SBC said they were buying AT&T, and then IMO changed their name to AT&T, in what had to be an idiot move. Now that they've got the land-line, it is time to screw up the wireless arena too.
With all do respect to Thomas, the poster that admits to working for Cingular, how on earth do you know what will happen in six months? Roll over will stay? I'll believe that when I still have Roll Over with my plan in a year. Additionally, what else could you be wrong about? Job security? Bet you wouldn't be defending them, if in say six months you along with 500 other employees get a pink slip (pretty normal under circumstances like these).
I dont have any word on when the video conferencing is going to be available, I know that we are all as excited about it as the customers are. I have heard rumors that we are going to try to roll it out by the end of june in conjunction with the release of the Iphone
Cingular is awesome, when I saw the first commercial I couldn't believe it.
But I will tell you something, you all have to make a big deal about it, call the customer service up and let them relay the message to their manager that if they decide to change back to AT&T (which they already are) you're going to switch cell phone companies.
Cingular was recently in Las Vegas giving people a preview of the one way video service that is to come I believe by this summer. Any word or hint on when they will release their two way video service? I am really looking forward to the two way video service.
I'm not adding the years, since it'll cause more confusion to some of you.
~~A~~
SBC and Bellsouth jointly owned Cingular. But separate companies.
~~B~~
At the time (or before):
SBC, and AT&T were separate companies.
~~Action 1~~
Until AT&T, whom owned AT&T Wireless, sold their wireless division to Cingular (owed by SBC and Bellsouth.)
Cingular took over AT&T wireless and AT&T took the Cingular name but to keep confusion Current Cingular Customers were known as Cingular "Orange" and while previous AT&T wireless customers were known as Cingular "Blue"
~~Action 2~~
SBC announced that they will be taking over, parent company AT&T.
~~Action 3~~
When SBC and AT&T officially merged, they kept the new AT&T. Thus brings "the new at&t"
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the new at&t and Bellsouth still jointly owns -Cingular.
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Until...
~~Action 4~~
the new at&t announced they will be taking BellSouth over, or "joining" the new at&t, and Bellsouth will be taking the new at&t name
Now since the new at&t took over Bellsouth (or about to) Cingular is now COMPLETELY owned by the new at&t.
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My Comments
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See, thing I don't get is that you guys are making a big thing about Cingular changing it's name to AT&T.
Even though before, SBC and Bellsouth owned Cingular together, they were running the Cingular together!
But since AT&T taking over Bellsouth, isn't more of a good thing, then a bad thing? Because AT&T can do THE HELL THEY WANT WITH CINGULAR without Bellsouth meddling, you know?
That means, AT&T doesn't have to agree with the other owning company for approval. In a sense, it'll be much better! Better plans, better phones, etc!
Like the saying goes, two heads are better then one? But in this case, one company ownership is better then two companies owning; confusion and conflicts with other owning company.
Again, I'm 16 just came upon this page, so correct me if I'm wrong.
If I lose the minutes, I hate to say then Cingular or the new AT&T will be losing a customer since I paid for this plan and therefore believe I paid for any roll over minutes I have earned.
ATT, your name, reputation, and logo leave a bad taste in my mouth. You represent substandard services as far as I'm concerned. You are a dinosaur on the brink of extinction. Please... just go away.
I hate CINGULAR VERIZON WAS THE BEST...
Suck it, AT&T.
With Verizon, for instance, the name of the company for both landline AND wireless is Verizon."
I find that it is sometimes more confusing to have both such similar names. When I want to check on my cell phone bill online, I go to verizon.com only to realize I need to be at Verizonwireless.com. Even if Cingular and AT&T are the same company, it would be nice to have some sort of distinction between my cell and my landline.
Thanks for the correction, you are exactly right.
Keep in mind, though, that AT&T CEO Ed Whitacre worked with Ma Bell long before the AT&T split, and its been a long term dream of that group of people to bring back AT&T to its previous glory as a sort of "nyah nyah" to the trust busters. SBC purchased AT&T, as you say, but if you look at the actual people behind SBC the distinction becomes minimal.
SBC purchased AT&T (not the reverse).
Cingular originally was unconnected to AT&T; it was a joint venture between SBC and BellSouth.
Subsequently, AT&T sold its wireless assets to Cingular; AT&T proper remained a separate company, and "AT&T Wireless" ceased to exist.
Last year, SBC acquired what was left of AT&T, but they adopted the AT&T corporate name (due to its much stronger brand recognition). This made Cingular a joint venture of AT&T and BellSouth.
Now AT&T intends to acquire BellSouth. Once again, the AT&T brand will survive the takeover, meaning that AT&T will own 100% of Cingular.
AT&T will never see a penny of my money. EVER.
As far as I'm concerned they are deluded if they think their brand image any positive attachments.
With Verizon, for instance, the name of the company for both landline AND wireless is Verizon.
Now the real question is why AT&T didn't chose to turn their landline service to Cingular.