On the same day that Research In Motion announced a mixed bag of financial results for its third quarter, word has emerged that the name of one of the two handsets set to be unveiled at the end of January as part of its BB10 launch will be the ‘BlackBerry Z10’. Catchy enough for you?
Unwired View said a “reliable” – though unnamed – source had informed it that Z10 would be the name of the touchscreen ‘L-series’ handset, and should could come to market in two flavors, black and white. The name of the qwerty-keyboard-equipped ‘N-series’ handset isn’t mentioned in Unwired View’s report. Anyone want to hazard a guess – X10? Z11?
In its report, the website also included supposed marketing material (pictured right) clearly showing the touchscreen device in both colors below the text, “The new BlackBerry Z10.”
A new nomenclature strategy would of course make perfect sense for RIM, seeing it’d all be part of its “re-designed, re-engineered, re-invented” next-generation operating system, BB10 – the platform designed to save the company from extinction. And besides, the names of its existing products – eg. Torch 9810, Curve 9350 – hardly roll of the tongue.
BlackBerry 10 is all set for lift-off at a special event on January 30, with its new devices hitting stores by the end of February.
In other RIM-related news on Thursday, the company announced its Q3 revenue had dropped 47 percent year on year. It also saw its subscriber base shrink by a million users over the last quarter, dropping to 79 million. Meanwhile, its cash reserves increased by $600 million to $2.9 billion.