Fox Rolls Out New Mobile Content Portal

Mobizzo, available initially for Cingular and T-Mobile customers, will offer up content from across News Corp.'s various divisions as well as other media companies.

Fox Mobile Entertainment, a unit of News Corp., yesterday announced a new mobile portal which will bring together a diverse amount of content from across News Corp.’s various divisions and also from other media outlets. The portal, known as Mobizzo, will initial be available to Cingular and T-Mobile customers, with a la carte offerings ranging from $1.99-$2.49 and monthly subscription plans averaging $5.99 per month.

Mobizzo, said Fox, will offer collections from Fox-brands such as “Family Guy,” “American Dad,” “Napoleon Dynamite” and the upcoming feature film “Ice Age: The Meltdown”. It will also offer products from well-known and up-and-comer artists, like mobile art from Shepard Fairey, known for his Obey artwork, and Mark Mahoney, celebrity-tattoo artist from Shamrock Social Club Tattoos and an assortment of games, music and images from music labels such as Warner Music, global game producers including I-Play and Airborne and other media sources.

“The mobile market is exploding and it makes perfect sense for a media company like ours to create a real content destination for the billions of cell phone users around the world,” said News Corporation President and Chief Operating Officer, Peter Chernin, in a statement. “From Fox television and movie properties, to original content produced directly for the mobile audience, we think we can create a unique and compelling mobile entertainment offering and deliver it directly to the consumer.”