Google launches ‘Glass at Work’ in bid to push its high-tech specs in business

With all the publicity Glass gets, you’d think the face-based tech has been on the market years, but of course, it’s still to get a commercial release.

It was widely expected to hit stores some time this year, but as the months pass by without any official word from the Web giant, observers are beginning to wonder if the launch date may be pushed to 2015.

Whatever the case, Google evidently still feels it still has much work to do to prepare the face-based tech for the big wide world, preparation which involves trying to teach users – both current and future – how to behave when wearing the device in public.

Glass at Work

Over the last year or so, we’ve seen different ways in which its army of Explorer testers and developers have utilized the product, with everything from helping those with paralysis to recording events from the floor of a major fashion show.

Though there have already been a slew of examples of how it might be used in the workplace, Google earlier this week decided to make an official push in the area with the launch of a new Glass at Work initiative. The company says it’s keen to hear from developers creating software for US-based enterprises as it seeks to explore more ways in how its wearable tech might be used in business.

“We’d love your help in building the future of Glass at Work,” Google said in a recent blog post.

Discussing businesses that have already partnered with enterprise software developers to explore innovative ways to serve their customers and reach their goals, Google cited a couple of examples.

“The Washington Capitals and Schlumberger are just two of the companies that are at the forefront of exploring new possibilities with Glass,” it said. “The Washington Capitals partnered with APX Labs to create a fan experience where real time stats, instant replay and different camera angles are all brought directly to Capitals fans via Glass. Schlumberger, the world’s largest oilfield services company, partnered with Wearable Intelligence and is using Glass to increase safety and efficiency for their employees in the field.”

Of course, getting businesses more deeply involved with Glass could potentially be a huge money-spinner for the Mountain View company, though judging by the results of a poll published earlier this week, it still has some way to go to convince the wider public to embrace its yet-to-launch gadget.

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