If it wasn’t already clear, physical outlet stores are no longer consigned to big box retailers. In recent years, companies like Microsoft and Samsung have established footholds in physical retail, the former with standalone stores and the latter within larger outlets. Apple, of course, has had its own stores for some time now.
Related: Surprise! Amazon to open pop up stores in San Francisco, Sacramento, and New York City
The new Google shop stocks Chromecast dongles, Android tablets and smartphones, as well as Chromebook laptops. Soon, on-hand staff will give topical presentations and demo device features. The store also plans to hold coding camps for kids and “Open House” events where teachers can learn about Google’s educational tools.
In the vein of Microsoft Stores’ signature video wall, interactive screens in the Google shop let budding pilots “fly” over continents using Google Earth, draw with virtual cans of paint, or cast Google Play movies and YouTube videos to surrounding displays.
Related: Samsung’s new retail store clearly inspired by Apple
The shop is in its early days, but Google is already anticipating success: The company plans to open additional stores within Currys PC Worlds in Fulham, West London, and Thurrock, Essex.
Unfortunately, a stateside expansion doesn’t seem to be in the cards right now, Google gave no indication of a similar arrangement with any U.S. electronics chain. Considering last year’s embarrassing , though, it may take some restoration of goodwill before such a deal is finally struck.
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