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The new Hello Kitty phone will melt your heart

Sick of the same old metal or plastic slab phone design? Prefer something cuter and cat-related? Good news! There’s a new Hello Kitty phone coming, and it couldn’t be more Hello Kitty if it tried. Freshly announced in Japan, the 2016 Hello Kitty phone has a strong pedigree, coming from a long line of pink, blue, and white colored feline phones, but this is without a doubt the cutest we’ve seen yet.

If you’ve not looked at the pictures and smiled, then get yourself to a doctor, because you’re clearly a cold-hearted freak of nature from another planet. Phones simply aren’t meant to be this adorable. At first glance, it looks like just another Hello Kitty figure, with front paws held up in front of its face and the familiar bow; but it’s actually a flip phone. Unfold the sides and you’re greeted by… well, sadly, it’s a feature phone.

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That’s right, Hello Kitty is cute, but not smart. Perhaps because this is aimed at slightly younger people (or collectors that don’t care about such things), it’s a very basic device. While the Hello Kitty phone isn’t about tech, here’s the highlights — such as they are — from the spec sheet. We’re talking 1.5-inches of color screen goodness with a 240 x 240 pixel resolution, Wi-Fi and 3G connectivity, Bluetooth, and that’s about all. Your Android Wear smartwatch trumps it in just about all categories, except in the one marked “heart-stopping cuteness level.”

It doesn’t matter. Buy it because of how awesome it’ll be to stand it on the desk in front of you during a meeting, or to make a call on whilst at the bar. It’s a phone shaped like Hello Kitty, and the world is a better place for it existing at all. You may have to make some effort to get one, as it seems to only be available in Japan, where it costs 12,000 yen, which converts over to around $100. Not cheap for a feature phone, but a price cannot be placed on the joy ownership will inevitably bring you and everyone who sees it.