Stockrooms and shelves at Best Buy stores across the US are apparently full of unsold Hewlett-Packard TouchPads. According to an AllThingsD report, the electronics retailer took delivery of 270,000 of the devices – and has so far sold a paltry 25,000.
The news was revealed to AllThingsD via “sources familiar with the matter” and comes a day before HP releases its quarterly earnings report.
One source said putting sales figures of the tablet at 25,000 may be being “charitable” given that the figure might not include returns from dissatisfied consumers.
An HP executive is even thought to be traveling to Best Buy’s HQ shortly in order to try to persuade the company to give the TouchPad a little more time.
The device hit the shelves at the start of last month – and by the sounds of it, promptly gathered dust. The 16 GB unit was originally priced at $499.99, with a 32 GB model going for $599.99. However, in a move two weeks ago that adds some credence to today’s news, the company tried to make the tablet more attractive to consumers by knocking $50 off. A week later, it knocked another $50 off.
But two price cuts close together may have had the opposite effect to what was intended. Envisioneering Group’s Rich Doherty told AllThingsD: “After the initial surge of interest after the July release, all those price promotions have caused consumers interested in buying a TouchPad to pause because they think the price is going to fall further.”
If the quarterly earnings report released tomorrow contains any sales figures, it’s thought they’ll be the “channel sales” (to retail stores like Best Buy) as opposed to “sell through” figures (to consumers).
Reviews of HP’s TouchPad have been mixed since its launch last month. Meanwhile it’s Apple’s iPad that continues to dominate this increasingly competitive market.