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For its high-end smartphones over the past year, HTC has stuck to a fairly rigid formula. It has repeated the style introduced with the HTC One, but with larger and smaller aluminum phones like the HTC One Mini and HTC One Max. We’d complain, but the One happens to be the best looking smartphone design out there. For whatever reason though, the HTC One hasn’t ascended to the same heights as Samsung’s more popular Galaxy S4, and it must now compete with the high-spec Galaxy S5 and Sony’s Xperia Z2. So what is HTC going to do for the sequel?

First, the rumors gathering around a device codename the HTC M8, but as the launch draws near, it looks like the firm has settled on the “All New HTC One” name for its 2014 flagship Android smartphone. Here’s everything we think we know about it, so far.

Updated on 03-25-2014 by Andy: It’s launch day for the All New HTC One, but there’s still time for a few last minute rumors. The Google Play Edition has been accidentally confirmed, plus another hands-on video has been published. Another rumor has also been added in, suggesting HTC may have its own Android Wear smartwatch to announce.

All New HTC One will launch on March 25

HTC has confirmed it’ll hold a special event on March 25 2014, where it says the “best will get better.” Although it hasn’t confirmed its arrival, it’s almost certain the new HTC One will be unveiled. As expected, HTC will hold simultaneous launch events in New York and London, plus for those unable to attend, it’ll live stream the proceedings on its own website.

Another leak also told us to look out for a Google Play Edition of the All New HTC One, something which HTC went on to accidentally confirm itself, in a listing for a new HTC Gallery app on the Google Play store. HTC supplied the One without its HTC Sense user interface before, making a sequel with stock Android 4.4 installed highly likely anyway.

HTC smartwatch with Android Wear could also be announced

HTC is confirmed as one of Google’s hardware partners for Android Wear, the new wearables-only operating system, but has yet to announce a supporting device. Could that change at today’s All New HTC One launch? That’s certainly the opinion of SmarterWatching.com, where it’s speculated HTC may at least hint at a forthcoming device, if only to discourage potential buyers from grabbing the Moto 360 or LG G Watch when the time comes. It’s certainly possible, but given the amount of leaks regarding the All New One, we have a feeling something would have slipped out about a watch too, should one be on the cards for today. We won’t mind if we’re proven wrong though.

All New One available to buy on March 25, but only from certain stores

Amazingly, even though the phone hasn’t been announced yet, some retailers are already telling eager customers they’ll be stocking the device. In the UK, phone retailer Carphone Warehouse confirmed to Pocket-Lint.com it’ll have the All New HTC One on sale right after it’s launch on March 25. It’ll be in stock at six London-based shops, and available to order over the phone.

Leaked Verizon All New HTC OneWhen it arrives in America, a tip said the phone will find a home on all four major U.S. carriers. A more recent FCC filing has shown six different versions have been submitted for approval, and four of them are compatible with all the U.S. networks, so the new HTC One should be widely available. However, there’s a chance Verizon has negotiated a short period of exclusivity with HTC, and like Carphone Warehouse, will offer the phone immediately after launch. This hasn’t been confirmed, but according to the rumor, the exclusivity will last for “a couple of weeks.”

If you’re already poised to buy an HTC One, and would like it in gold, then you may need to visit Best Buy, as a tweet from @evleaks says the model will be exclusive to the store. Expect to pay $600 for the phone off-contract, or $200 if you sign-up for two years. To help build anticipation, last week AT&T held a competition to give away a new HTC One each day until the launch event. You’ve still got time to enter too.

It will probably look like the 2013 HTC One

A press-style image leaked by the @evleaks Twitter account, gave us a clear look at what HTC may have in store for us with the new One smartphone. Resplendent in gold, the phone is more rounded than its predecessor, and sports what appears to be dual camera lenses and a dual-LED flash on the back. Around the front we can see twin BoomSound speakers, plus a front facing camera and an unknown sensor next to it. This may house the proximity and ambient light sensor, but could also be for something else entirely. The screen’s bezel is slimmer, and Android’s command keys are now part of the display, making it look longer and more modern.

HTC One 2014 M8 Leak

The look is similar to an earlier leaked image, which was published by an HTC-focused Twitter account. In that image, the flash units were separate rather than joined together, but the dual-lens setup is the same. It still looks odd though, almost like the upper lens is an afterthought. Before this, a set of leaked pictures allegedly showed the rear of the phone – then known as the HTC M8, with three different cutouts.

At the beginning of 2014, several cases supposedly made for the M8/One Two/One+ showed up online, complete with a cutout on the rear which could fit the holes seen in the casing above. It’s by no means conclusive, as the manufacturer may have been basing the design on the leaked prototype shots.

Leaked HTC One LED CaseStaying on the subject of HTC One 2014 cases, an image of a funky case showed up at the beginning of March. It’s a flip-style case, with a perforated front cover which will show the time, weather, and we’d presume, notifications at all times. The tightly fitting rear cover has cutouts for the dual camera lenses, and dual-LED flash.

Video leak causes controversy

Manufacturers tend not to like leaks, unless they’ve orchestrated them, as evidenced by the uproar caused by the following video, which was not-so-anonymously published on YouTube. The 12-minute video gives us a look at the HTC M8, which is regarded as the codename for the One’s sequel, including close-ups of the new dual-camera lens setup, the software, and the phone’s overall design. It looks identical to the phone in the image above. 

So why the controversy? It’s thanks to HTC’s Online Communications Manager Jeff Gordon, who tweeted the person responsible for the extensive leak, saying “It’s going to be a bad week for you, my friend.” He then added HTC knew the IMEI number of the phone, and where it came from. “We’ll be in touch,” added Gordon. A subsequent tweet from the leaker’s account indicated the phone came from his parents, who have lost their jobs at HTC due to the leak. This hasn’t been confirmed, but doesn’t sound unlikely. Naturally, the video was removed, but this being the Internet, not before it was downloaded and re-uploaded. You can take a look here if you’re interested.

Subsequently, and just before the phone is made official, another, even better video of the All New HTC One was leaked. The German language, 1080p video quality provided our clearest look at the new phone yet. It was quickly removed after a copyright claim was filed, but another video, this time in English, has taken its place. We’ve embedded it below, but there’s no telling if it’ll be removed in the final hours before HTC reveals the device.

The naming problem

Calling something the “One” presents a problem for the sequel. What will HTC call the final version of the M8? Initially referred to as the HTC One Two – a clumsy, and rather silly name – a subsequent and comprehensive leak of the phone’s potential features included the suggestion it will be called the HTC One+.

While neatly sidestepping the ridiculous One Two name, this also ties in with HTC sequels of old. For example, the One X was followed up by the One X+ back in late 2012. The problem with adding a “plus” symbol is the phone sounds like a refresh rather than a true sequel. Will that be the case?

Leaked Verizon All New HTC One PackagingAn @evleaks tweet has given us another hint at the name, and HTC may chose the Apple route for its next phone. The filing refers to the phone as the All New One, which is a bit of a cop-out, but reminds us of Apple’s use of “new” when it launched the third-generation iPad. Leaked promo material from Verizon also call the phone the All New HTC One, but interestingly also add the M8 codename in brackets afterwards. Does HTC believe the codename has become so well-known, it needs to capitalize on it to differentiate the phone? Maybe, but to us, it just highlights the company’s inability to come up with a better name.

Qualcomm has also got involved, sending out a tweet teasing the phone’s impending arrival. It says a new Snapdragon powered phone will be out this week, and asks if we’re “Ready to OneUp our mobile experience.” The OneUp is hashtagged, suggesting HTC may use it to promote the phone following the announcement. Or is it going to be called the HTC One Up? 

Specs and a dual-lens camera

Early leaks, primarily from @evleaks, gave us a general idea of the HTC M8’s specifications. It didn’t hold any surprises. Both a 5-inch 1080p screen and a Snapdragon 800 processor were listed as distinct possibilities, while a later @evleaks tweet added a few more details, including 2GB of RAM, a 2.1-megapixel video call camera, and an UltraPixel rear camera. Leaks have suggested the camera will receive a bump to 6 or 8-megapixels, while a source speaking to Phone Arena says HTC will be sticking with the 4-megapixel UltraPixel camera on the One+.

In a Bloomberg leak, the camera is described as having twin-sensors for better focus and image quality. No megapixels are mentioned, but it’s said the UltraPixel camera will be an, “Improved version.” Leaked packaging shots name HTC’s new camera as a Duos UltraPixel, and one main feature of the dual-lens setup is adjusting the depth of field after taking a picture.

Cameras with this feature were one of the big trends at Mobile World Congress, with software-driven systems being installed on both the LG G Pro 2 and the Galaxy S5. Recently, other Lytro-like cameras, such as DigitalOptics’ moduleToshiba’s dual-lens setup, and the software-driven Nokia Refocus app, have captured headlines. However, we’ve yet to see the technology capture the buying public’s attention. 

new HTC One dummy 4A benchmark test for a device called the HTC OP6B120, which could potentially be the M8, indicates it’ll contain a fast processor, with the results matching those of the LG G2 and the Sony Xperia Z1. Some rumors are pointing to it being a new Snapdragon 805, but this seems unlikely due to Qualcomm giving its latest chip a mid-2014 release window, which is sometime after the One+ is expected to launch.

According to the leaked packaging images, the new HTC One will use the Snapdragon 801 processor, which is the same chip found inside the Sony Xperia Z2 and the Galaxy S5. The new processor has a 2.5GHz clock speed, faster digital imaging processing, improved power efficiency, and support for Qualcomm’s Quick Charge 2.0 system.

Android 4.4 KitKat should be the phone’s operating system, and in a different leak, @evleaks stated the M8 would be HTC’s first phone to feature Sense 6.0. Because a new version of Sense usually comes with a new version of Android, this indicates the M8 will also be HTC’s first phone to run Android 4.4 as standard.

There are a few other rumors of which to be aware, including the phone potentially coming with 3GB of RAM, a MicroSD card slot, NFC, and a 2900mAh battery.

At the moment, the majority of the above is based on speculation and unofficial leaks. It may all change by the time the All New One is revealed, and we’ll keep you up to date with any changes as they happen.

Updated on 03-24-2014 by Andy: We’re a day away from the official launch of the All New HTC One. We’ve added in the final round of rumors about the phone. These include a new video, the latest images, more naming talk, an HTC case, and some details on the phone’s availability following the announcement.

Updated on 03-04-2014 by Andy: The phone previously known as the M8/HTC One Two/One+ may actually be named the All New HTC One, plus a developer unit gets leaked on video, much to HTC’s annoyance.

Updated on 02-19-2014 by Andy: HTC has announced an event for March 25, and a new picture was leaked, giving us our best look at the new HTC One yet.

Updated on 02-05-2014 by Andy: Added a newly leaked image of the next HTC One, which possibly confirms the inclusion of a dual-lens camera.

Updated on 02-03-2014 by Andy: A leak has suggested the HTC One sequel won’t be seen at MWC, but launched at an event in New York at the end of March.

Updated on 01-20-2014 by Andy: Added in all-new rumors on the phone’s name – it could be the One+ – along with more details on the specs and further hints on the device’s design.

Article originally published 12/04/2013

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