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The star of the show isn’t Huawei’s Honor Holly phone, but how it’s priced

Huawei’s budget Honor Holly smartphone is already available for purchase in India, and news that the company just launched the handset for the U.K. won’t shock anyone.

But its pricing scheme sure will.

Called the Pricehacker, Huawei’s unique take on price tags involves lowering the cost of the Honor Holly based on how many people pre-register their interest, according to Android Central. Because of this scheme, the handset’s price won’t be revealed until February 23. Those who register their interest will have a four-day window to buy the Honor Holly for whatever low price it’s determined to sell for. After the window is closed, its price will presumably go back up to Huawei’s suggested retail price, although no specifics were given on what that might be.

Related: Huawei to dump low-cost phones, target high end like Apple and Samsung

The U.K. version of the Honor Holly doesn’t look much different from what India has, what with it packing a quad-core processor and a 5-inch, 720p display. 16GB of storage are along for the ride, though you can that expandable through the handset’s Micro SD card slot. You’ll find an 8-megapixel camera on the back, while selfies will be taken with the 2-megapixel front-facing shooter. Finally, its dual-SIM capability means you won’t have to swap between your work and personal phone.

Huawei didn’t reveal through which channels it will sell the Honor Holly, but it will presumably be sold unlocked through Amazon.