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Black Friday didn't just happen in stores — downloads surged online for shopping apps

Apple’s iOS App Store downloads surged in the shopping category on Black Friday, as millions of Americans started hunting for deals from their favorite retailers.

According to information gathered by marketing intelligence firm Sensor Tower, there has been a 26 percent increase in year-on-year downloads, reaching 1.05 million downloads in a single day. The majority of those downloads were for Amazon, Wish, RetailMeNot, and Walmart, which collectively noted 363,000 downloads on Black Friday — 200,000 from Amazon alone.

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top-10-shopping-apps-black-fridayAmazon app downloads were 242 percent higher than last year. Amazon has improved the experience for mobile users over the year — even though it still doesn’t offer Apple Pay support for purchases — which has given the app more exposure on iOS.

San Francisco based e-tailer Wish also noticed a huge surge in downloads on Black Friday, reaching 61,000 downloads, moving five places higher than its position in 2014. The store allows suppliers to set their own price for goods, and plenty took advantage on Black Friday to increase sales. Similarly, eBay jumped four places over its position in 2014, with 24,000 downloads on Black Friday.

We don’t know how much money was made on iOS during Black Friday, as Apple hasn’t released figures and intelligence firms cannot look into in-app revenue.

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The biggest losers on Black Friday included Macy’s, Kohl’s, and the Black Friday Ads App. All three noticed less downloads than last year, with Macy’s dropping from 39,000 to 20,000 downloads.

Most shopping apps are seeing a decline in sales in 2015, according to Sensor Tower. In a report conducted before Black Friday, the intelligence firm revealed only eight of the top 24 retailers were seeing more downloads this year than last. Macy’s and Kohl’s were again bottom of the list, at minus 41 percent and 43 percent, respectively, and Sears, PINK, and Amazon were top of the list, with Sears hitting 123 percent growth.