Is 100 iTunes Songs on a ROKR Enough?

Research from firm The Diffusion Group suggests the limit set by Apple and Motorola on the new iTunes phone may not be enough music for early adopters.

The new iTunes ROKR phone from Motorola has drawn a lot of attention to itself since Apple’s release of it last week. With a limit of 100 songs which can be stored on the ROKR at any one time however, will people really flock to it the way it is hoped? New research from The Diffusion Group suggests this storage limit may not be enough to satisfy early adopters.

Early adopters of hybrid cell phone/music players, suggests TDG, would prefer devices which can store approximately 250 songs on average. This number is even higher amongst the 15 to 24 age crowd, with 335 songs being the average.

"Mobile phone manufacturers are hoping that the ‘iPod crowd’ will gravitate toward new mobile phones that incorporate support for iTunes-like services," said Michael Greeson, president and principal analyst for The Diffusion Group. "While this segment is definitely interested in these hybrid phones, they bring with them very high expectations. For example, consumers between the ages of 15 and 24 (the prime target for music phones) will expect the device on average to hold at least 335 songs – more than three times the storage capacity of Motorola’s ROKR phone."