Kindle Fire HD likely to outsell iPad Mini this holiday season, study says

This holiday season shoppers are seeing more tablets on the market than ever before. With Microsoft, Apple, Google, Amazon, and Barnes & Noble each offering their respective slates, it could be difficult to determine which one will reign supreme.

On Thursday, CouponCodes4U made some predictions on which tablets will fare better in the market during this crucial time. They say that the Kindle Fire HD will outsell Apple’s iPad Mini by 2 to 1, according to the LA Times. The couponing website also cited data from its own user base, pointing out that there have been twice as many searches for the words “Kindle Fire HD” than “iPad Mini” in the last three weeks.

The Kindle Fire HD also proved to be a more popular search term after its initial unveiling. Data from the couponing website shows that there were more searches for the Kindle Fire HD the week after it was announced than there were for the iPad Mini following its world reveal. This doesn’t necessarily mean that the Kindle Fire HD will outsell the iPad Mini, but it’s an interesting tidbit to keep in mind as the infamous Black Friday approaches. Apple may boast about the slenderness and sleekness of its iPad Mini, but the 7.9-inch slate is weighed down by a hefty price tag. The iPad Mini starts at $330, while the Kindle Fire HD begins at about $200. That’s a pretty significant price difference of approximately $130.

Although Apple’s decision to release an iPad Mini can be considered a move to bust competitors like Google’s Nexus 7, Apple decided to completely bypass the $200 price range. Other smaller tabs on the market, such as Barnes & Nobles’ Nook HD, tend to fall within this spectrum when it comes to cost.

But that didn’t stop the California-based computer design company from selling 3 million iPad Mini units during its first three days on the market. However, for Mark Pearson, chairman of CouponCodes4U, the survey results aren’t a shock.

“It’s no surprise that although some families would probably love to purchase an iPad Mini device for every member of their family, they simply cannot afford the higher cost and would rather purchase a Kindle device instead,” he said in a statement. 

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