The e-commerce giant has knocked $30 off the cost of the 16GB Wi-Fi-only 8.9-inch Kindle Fire HD, leaving it with a $269 price tag. The discount is also available with the 32GB version, meaning you’ll only have to fork out $339 instead of the usual $369.
A more generous $50 discount is being offered with the 4G LTE versions of Amazon’s 8.9-inch tablet, reducing the 32GB model to $449 and the top-of-the-range 64GB offering to $549.
To secure the discount, you need to enter the promotion code – Firelove – on the checkout page.
It’s not the first time the company has discounted the devices since they first hit the market in 2011. In December it knocked $50 off the 8.9-inch models of the Fire in a one-day sale, while last month students were offered a price cut in a longer promotion that finished up last week.
Amazon is hoping to pick up a few extra Kindle Fire sales by linking the promotion to Valentine’s Day. A tongue-in-cheek release from the company outlines various ways that “Kindle can act as Cupid and make Valentine’s Day special for you and your significant other”.
It suggests “lovebirds” use a Kindle Fire to watch romantic comedies or, “if you’re ever apart from your loved one”, to use Skype on the tablet to stay in touch.
For singletons, the Seattle-based company suggests you “show yourself some love with any Kindle device and spend February 14th and beyond with your favorite rom-coms or perhaps indulge with a few spicy chapters of 50 Shades.”
The US-based offer runs until February 8 and is limited to one tablet per customer.
If you do happen to take advantage of Amazon’s offer, be sure to check out DT’s selection of recommended apps for the device.