Make no mistake about it: LG’s new flagship Optimus 4X is a good-looking phone. But for people who care a little more about style and a little less about how many cores a phone has, LG has also used Mobile World Congres 2012 to introduce L-Style, the design language for fashion phones including the L3, L5 and L7. LG likes to use some interesting terms to describe just what this means, including a “sensuous” slim shape, “harmonized” design contrast, and “floating mass technology,” but really it boils down to this: They’re slim, square, and the backs are soft. Frankly, they’re pretty sharp phones. Check out the gallery above for a better look at what sets the L3, L5 and L7 apart.