LG KU250 Phone Selected in 3G Campaign

The GSM Association has chosen the LG KU250 phone in their All campaign, designed to bring 3G mobile services to a wider user base.

12 operators world-wide have selected the slim and attractive LG KU250 handset for use in the GSM Association’s All campaign. The handset will be available at wholesales pricing (about 30% less than normal) and contains a chipset supplied by Qualcomm.

What’s surprising about the whole promotion is that this is a phone people will actually want to use. Measuring in at a mere 15mm thick, the KU250 mobile supports video calls, high-speed internet access, and other multimedia features. "The 3G for All campaign has had a great response from both handset and chipset vendors demonstrating their commitment to work with operators to drive usage of 3G services," said Craig Ehrlich, chairman of the GSMA,”A highly-capable device that is as attractive and cost-effective as the leading 2G multimedia handsets, the LG-KU250 has clear mass-market appeal and will help fuel interest in third-generation services across the world."

"Qualcomm believes that one of our responsibilities is helping to make advanced wireless voice and Internet connectivity available to more people worldwide," said Dr. Paul E. Jacobs, CEO of Qualcomm. "We are proud to have been a part of this program with the GSMA and applaud their initiative in bringing the industry together toward this common goal of speeding the growth of 3G and multimedia services worldwide, though enhanced competition and consumer choice."

The attractive LG KU250 phone will be available too all 3GSM operators sometimes in the 2nd quarter. Also worth noting is that the GSM Association has chosen the Nokia 6151 as part of the GSM push campaign. The 3G for All campaign is the second program designed by the GSMA to create economies of scale for handset makers and their component suppliers.

Because 3G makes the world a better place, doesn’t it?