Skip to main content

LG says it sold 450,000 V10 units in its first 45 days of availability

LG V10
Image used with permission by copyright holder
LG needed some good news to close out a somewhat disappointing 2015, and the company announced just that when it reported that 450,000 V10 units were sold in its first 45 days of availability.

To put things in perspective, even though the V10, LG’s rugged flagship smartphone for the second half of 2015, was announced on October 1, it didn’t become available in the U.S. until October 27, hence the 45 days. In other words, LG managed to sell the V10 to the tune of 10,000 units each day, increasing LG’s oddly-specific market share for smartphones with a 5.7-inch display or larger.

Finally, LG wagered that the V10 appealed greatly to those with higher income levels, though we’re not sure where or how the company acquired data supporting this conclusion.

450,000 in V10 sales may not sound like a substantial number, especially when compared to the iPhones and Galaxy S6s of the world, but LG sees the number as the kind of news that allows it to end 2015 on a good note. As alluded to earlier, 2015 wasn’t kind to LG, with the South Korean outfit reporting its first mobile operating loss of the year during its most recent earnings call for the third fiscal quarter. More specifically, LG reported an operating loss of $68 million for its mobile division, with overall sales down five percent to $12.3 billion.

There are other factors relevant to why LG is so happy with its V10 sales, including proof of the effectiveness of the firm’s increased marketing efforts. This is no accident, seeing how disappointing G4 sales were for LG all throughout 2015. In addition, the V10 isn’t part of LG’s traditional G series, which has been the company’s flagship smartphone for the last several years, and which still managed to convince our own Andy Boxall to give the handset a glowing review.

Even so, it’s unknown what LG’s fourth quarter will look like, though these V10 sales will likely soften the blow.

Editors' Recommendations

Williams Pelegrin
Former Digital Trends Contributor
Williams is an avid New York Yankees fan, speaks Spanish, resides in Colorado, and has an affinity for Frosted Flakes. Send…
The OnePlus Watch 2 is the Wear OS smartwatch I’ve been waiting for
Person wearing OnePlus Watch 2 with a green strap on their left wrist.

The OnePlus Watch 2 -- the company's first Wear OS watch -- has entered a market that Samsung dominates. However, OnePlus' popularity as a smartphone brand can be expected to bring small, yet meaningful changes that benefit not only OnePlus users, but all of the Wear OS segment in general.

For almost a decade, Samsung and Apple have predominantly been the default options if you want a smartwatch that is actually useful and goes beyond flashy features. With Samsung shifting gears and migrating from its own Tizen OS to the (relatively) more universal Wear OS platform and Google releasing its own Pixel Watch after struggling with an identity crisis in the smartwatch world, the platform has much more traction than it did a few years ago. As OnePlus carves its way into the segment, it has the opportunity to entice people who don't wish to live within Samsung's limitations when using a Galaxy Watch with another brand's phone.

Read more
Buying an iPad Mini today? You need to know about this deal
The Apple Pencil attaches to the iPad mini magnetically.

If you've had an eye on iPad deals for the latest model of the Apple iPad Mini for a while now, this may be the offer that you've been waiting for -- a $100 discount from Best Buy on the tablet's Wi-Fi, 64GB model, slashing its price to $400 from $500. It's still pretty popular years after its release, so we don't expect stocks of the device for this sale to last long. If you're thinking about taking advantage of this bargain, you better push through with your purchase as soon as possible to make sure that you don't miss out on the savings.

Why you should buy the Apple iPad Mini 2021
The latest generation of the Apple iPad Mini was released in 2021, but it's still featured in our roundup of the best iPads because it's the model that you should buy if you want a smaller and more compact version of Apple's tablets. Its 8.3-inch Liquid Retina display is smaller than the screens of its peers, but it's still big enough to enjoy watching streaming shows and browsing websites, while allowing you to use the device with one hand. Unlike its predecessor, there's no Home button, so the Touch ID sensor is instead built into the power button at the side of the Apple iPad Mini 2021.

Read more
Microsoft Surface Laptop 5, Surface Pro 9 heavily discounted today
The Surface Pro 9 in laptop mode on a table.

Microsoft's Surface devices are well known for their versatility and performance, but they command premium prices. That's why there's always high demand for Surface Laptop and Surface Pro deals, as who doesn't want to enjoy a discount when making a huge investment? If you're interested, Best Buy is offering the Microsoft Surface Laptop 5 at $300 off, which brings its price down to $1,000 from $1,300, and the Microsoft Surface Pro 9 at $540 off, which lowers its price also to $1,000 from $1,540, ahead of the arrival of the consumer versions of the Surface Laptop 6 and Surface Pro 10. You need to push through with your transaction as soon as possible if either of these bargains caught your attention, as we're not sure how much time is remaining before they disappear.
Microsoft Surface Laptop 5 -- $1,000, was $1,300

The Microsoft Surface Laptop 5 is a traditional Windows 11 laptop that's powered by the 12th-generation Intel Core i5 Evo processor, Intel Iris Xe Graphics, and 8GB of RAM. It won't match up to the performance of the best laptops, but it's going to be more than enough to handle daily tasks for work or school. The laptop features a 13.5-inch PixelSense touchscreen with vibrant colors and sharp details, a battery that can last up to 18 hours on a single charge, and a 512GB SSD that provides ample storage space for your files. The Microsoft Surface Laptop 5 also comes with a 720p webcam and dual far-field Studio Mics for clear video calls.

Read more