According to T-Mobile CEO John Legere, his company’s prepaid carrier, MetroPCS, is “taking the fight to Sprint” by unveiling a new phone promotion, a deal pertaining to MetroPCS’s family plan, and a new ad campaign.
Beginning with the promotion, MetroPCS offers $60 off any phone if you port your number over. Given MetroPCS’s propensity for selling very affordable phones, the promotion offers potential customers nine phones for free, though you are still on the hook for the sales tax in your state.
The nine phones are the LG K7, Samsung Galaxy Core Prime, Samsung Galaxy On5, ZTE Avid Plus, Alcatel OneTouch Fierce XL, HTC Desire 626s, ZTE Obsidian, Kyocera Hydro Wave, and LG Leon LTE. If you are not interested in any of the aforementioned phones, the promotion applies to any phone MetroPCS currently sells.
In addition to the phone promotion, if you are on MetroPCS’ family plan that includes 5GB of data (or higher) for $50 a month, or on a more expensive plan, the carrier now lets you add an additional line with 5GB of data for an extra $25 a month.
Finally, MetroPCS will launch a series of advertisements that include UFC fighters like Ronda Rousey, Paige VanZant, and Anthony Pettis. The first ad spot featuring Rousey is currently available for your viewing pleasure, while more ads will debut on Fox during The Ultimate Fighter on July 8. The two promotions, meanwhile, are currently available, though T-Mobile did not say when they might expire.
It is interesting to see T-Mobile continually gunning for Sprint in the prepaid sector, seeing how the former surpassed the latter in terms of prepaid customers and has not relinquished its top position since. It certainly helps that T-Mobile included in MetroPCS plans several features originally available in its own plans, such as Music Freedom and Binge On.