“Pink” is the codename for Microsoft’s new set of premium mobile services and a collection (possibly) of Windows Mobile phones that are aimed at the teen/twenty-something market—or so we’ve been told. The Pink phones and services are supposed to be the company’s attempt to battle the iPhone. This is not a new thing—word of Microsoft’s “Pink” phones and services have been circulating for over a year now. Microsoft was supposedly in talks with Verizon to carry a new touchscreen multimedia smartphone—kind of like a Zune-phone—but taking a cue from Apple, Microsoft has been quite tight-lipped about it.
According to Foley, both Pink devices and phones running on Windows Mobile 7 will begin shipping later this year, with the WinMo 7 devices expected in the fourth quarter.