Motorola Inc. slipped to No. 3 behind Samsung Electronics Co. in third-quarter data released Wednesday by research firm Gartner Inc..
“The new figures reflect a near dead-heat for the runner-up spot, with Samsung holding 13.8 percent of the global handset market to 13.4 percent for Motorola. The full-year rankings remain up forgrabs.
But Motorola’s decline in market share underscores how important it is for the Schaumburg, Ill.-based company to score big in the all-important holiday selling season if it wants to regain credibility lost with consumers through years of product missteps and flawed strategy.
According to the Gartner data, runaway leader Nokia boosted its market share by more than a percentage point from the second quarter to 30.9 percent as it benefited from price cuts on its new models. “
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