A report from In-Stat shows that some early adopters are lukewarm when it comes to the new multimedia phones hitting the market.
Fewer than 9% of respondents to an In-Stat early adopter consumer survey were very or extremely interested in buying a cell phone capable of playing MP3 or other music files, and less than 11% were very or extremely interested in broadcast TV functionality, the high-tech research firm says.
“Cell phone manufacturers, carriers and content providers face serious challenges in convincing these end users of the benefits of music- or video-centric phones,” said Neil Strother, In-Stat analyst. “The survey did reveal some positives from respondents, however, including a willingness to spend a modest amount more for music or TV phones, and for additional storage.”
In-Stat also found the following:
— Only in the past year or so have smartphones started to build a significant market, after several years of hits and misses. A similar road is likely ahead for multimedia cell phones.
— Some mobile programming is quite clear: news and weather are winners.
— Payment schemes need more flexibility, however.
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