Interestingly, a large-sized tablet makes several appearances during the 60-second ad – likely the much-talked about 10-inch Kindle Fire. There even appears to be a shot of someone tapping away on a keyboard connected to the device – could the e-commerce giant be about to unveil a keyboard cover similar to the Touch Cover accompanying Microsoft’s soon-to-launch Surface tablet?
The existence of the Paperwhite e-reader is also apparently confirmed in the ad, with a fleeting shot of someone holding a device with a super-white back-lit screen.
There’s no sign, however, of a smartphone, though the company is said to be in the process of making one.
Broadcast during Wednesday night’s Giants vs Cowboys NFL game, the 60-second ad (below) begins with boxes – lots of boxes (with Amazon printed on them, naturally) – and a voiceover saying, “We’re the people with the smile on the box. We’re the reinventors of normal.”
Various shots of various people with various devices follow – there appears to be a (new) 7-inch Kindle Fire, a larger tablet and a new e-reader. And lots of boxes.
It is of course possible that the ad wasn’t meant as a tease at all but was instead broadcast as the result of a scheduling error. Either way, we’ll all find out on Thursday exactly what the Seattle-based company has up its sleeve.
Digital Trends will of course be covering Amazon’s media event, which begins at 10.30am PT, so stay tuned for more information.