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New Amazon TV ad reveals large-screen Fire tablet and back-lit ‘Paperwhite’ e-reader

It looks as if Jeff Bezos and his team are having some fun, teasing TV viewers the evening before a big product launch with an ad featuring, apparently, some or all of its new devices.

Interestingly, a large-sized tablet makes several appearances during the 60-second ad – likely the much-talked about 10-inch Kindle Fire. There even appears to be a shot of someone tapping away on a keyboard connected to the device – could the e-commerce giant be about to unveil a keyboard cover similar to the Touch Cover accompanying Microsoft’s soon-to-launch Surface tablet?

The existence of the Paperwhite e-reader is also apparently confirmed in the ad, with a fleeting shot of someone holding a device with a super-white back-lit screen.

There’s no sign, however, of a smartphone, though the company is said to be in the process of making one.

Broadcast during Wednesday night’s Giants vs Cowboys NFL game, the 60-second ad (below) begins with boxes – lots of boxes (with Amazon printed on them, naturally) – and a voiceover saying, “We’re the people with the smile on the box. We’re the reinventors of normal.”

Various shots of various people with various devices follow – there appears to be a (new) 7-inch Kindle Fire, a larger tablet and a new e-reader. And lots of boxes.

It is of course possible that the ad wasn’t meant as a tease at all but was instead broadcast as the result of a scheduling error. Either way, we’ll all find out on Thursday exactly what the Seattle-based company has up its sleeve.

Digital Trends will of course be covering Amazon’s media event, which begins at 10.30am PT, so stay tuned for more information.

[Daniel Marchena via The Verge]

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