Shipments of the Nexus 7 tablet for 2012 could be higher than the Google had originally expected – in fact, it may even double Google’s initial predictions.
At the end of this year’s second quarter, the search engine giant expected to ship 2.5 million Nexus 7 units for 2012 in total. Now, however, Taiwan players in Google’s supply chain are saying that the shipment volume could reach 5 million units based on the number of orders released, according to DigiTimes.
Shipments typically peak around October or November to meet end-of-the-year demand, but sources have told DigiTimes that Nexus 7 shipments are expected to stay strong throughout November and December. To be exact, these unnamed sources in Google’s Taiwanese supply chain expect Nexus 7 shipments to remain in the range of seven hundred thousand and one million units throughout these two months.
Following the success of its 16GB Nexus 7 ($200) and its 32GB Nexus 7 ($250), Google released another version of its seven-inch tablet just one week ago. On Nov. 13, alongside its brand new Nexus 4 and Nexus 10 devices, Google announced that a 3G-enabled edition of its 32GB Nexus 7 will be available for $300. AT&T has already sold out of this new Nexus 7 model following its launch, though no sales numbers were revealed.
The 7-inch slate has been gaining momentum since it was released back in July. Google has been relatively tight-lipped about the tablet’s sales, but its hardware partner ASUS spilled some sales secrets to the Wall Street Journal at the end of October. The Nexus 7 is reportedly coming close to selling one million units per month, which is just about double the rate of its sales at launch.
However, while Google may be seeing unexpected growth in the sales of its Nexus 7, the tablet will be facing impeding competition this holiday season. Apple’s iPad Mini and fourth generation iPad, which launched last month, reached three million in sales in their first few days of availability. While Google is projected to hit five million, Apple tablets have likely already surpassed this.