NFC payment service ISIS rebranding to distance itself from Middle Eastern militant group

Following ongoing violence in the Middle East, primarily due to the rise of militant group ISIS, or Islamic State of Iraq and Syria, NFC-based mobile payment service ISIS will rebrand its services.

“However coincidental, we have no interest in sharing a name with a group whose name has become synonymous with violence and our hearts go out to those who are suffering,” wrote ISIS CEO Michael Abbott in a statement. “As a company, we have made the decision to rebrand.” Rebranding efforts will take place over the next few months, though it wasn’t indicated when the service’s rebranding will finish.

ISIS’ tap-to-pay NFC service was formed as a joint venture between AT&T, Verizon, and T-Mobile. The service is available on a number of handsets sold through the three aforementioned wireless carriers, including the Apple iPhone, even though it does not have a built-in NFC radio. Those looking to take advantage of the NFC service for the iPhone will need a third-party case that has an integrated NFC radio that connects to either the Lightning or 30-pin dock connector.

Iraq blocked access to Facebook, Twitter, YouTube, and Google in June in an effort to diminish the militant group’s ability to organize and spread propaganda. It’s not necessarily surprising that ISIS would turn to social media in an attempt to recruit new members, though Iraq is trying to disrupt the group’s movement and planning by doing so.

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