The service from the Norwegian Broadcasting Corporation allows people to watch television on their mobiles 24 hours a day.
Alongside the live streaming, people can pick more specialised content such as a news bulletin every hour and a Top Gear style motoring show.
NRK expects the content to become more tailored as the market picks up.
For the moment it simply testing whether consumers will want and use TV on their phones. So far the feedback has been encouraging.
Bjarne Andre Myklebust, NRK
“In the first eight hours of launching, 2,000 clips were downloaded,” said Bjarne Andre Myklebust, a spokesman for NRK.
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