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Exclusively for women, the contest asked women to take a picture of themselves with the OnePlus logo visible on either a piece of paper or drawn somewhere on the body, as reported by Pocketnow. The “50 most well-liked ladies” would receive an invite to purchase the One, as well as a Never Settle t-shirt. In addition, OnePlus would have sent out 100 invites at random to women participating in the contest.
Based on the contest parameters, OnePlus risked turning it essentially into a beauty pageant. Unfortunately, OnePlus dropped a “ladies, no nudity please” warning. From there, the contest thread, as well as various pockets of the Internet, was filled with people calling the contest sexist and demeaning, as well as objectifying. One fan, as seen in the picture above, flipped off the camera with the OnePlus logo and the words “don’t be sexist.”
Cyanogen, OnePlus’ software partner on the One, even tweeted that “we value all of our users and do not support any contest that objectifies people.” Likely due to the criticisms surrounding the contest, OnePlus has taken the contest thread down.
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