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New app Primo promises communication like never before

Lulu Chang
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Connectivity has never looked quite like this. On Thursday, a new app called Primo made its official debut in public beta, incorporating voice, video, file sharing, and messaging all in one place. Primo users will be able to keep in touch like never before, via app-to-app, app-to-mobile, or app-to-landline. Best of all, it’s available just about anywhere in the world. With 7 billion mobile and landline connections across the globe and available calls to 33 selected countries, all free of charge, you no longer have an excuse for failing to communicate. 

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Leveraging its own technology with that of other mobile apps and mobile devices across the world, Primo takes advantage of the existing communication infrastructure and then compounds it. Promising “unparalleled reach when it comes to communicating with the rest of the world,” the app seeks to be the one-stop-shop when it comes to connectivity.

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“Primo aims to achieve one simple task: connecting friends and family no matter where they are or what device they use,” says David Glickman, CEO of Primo Connect and sister company Ultra Mobile. “Primo goes far beyond previous messaging apps and their limitations, by offering free global communication to over 4 billion people. Our goal is to continue growing from there. We like to say that reaching half of the world is a great starting point.”

Primo certainly isn’t alone in the messaging space — WeChat, WhatsApp, and Snapchat are just a few of the big players also inhabiting the over-the-top communications app industry. But Primo seeks to replace phones altogether; by turning any Internet-enabled device into a text, call, video chat, and file portal, you don’t need to be tied to a smartphone in order to get or keep in touch.

“This is the perfect time to take free communications to the next level,” Glickman adds. “We think our product will appeal to global callers from a wide mix of demographics from young to old, male or female, and even cell or landline users. Primo is for everyone.”

It’s also for every investor. In addition to the company’s launch, Primo is tentatively offering to sell shares to the public by way of a Regulation A+ equity crowdfunding campaign, which would allow both accredited and non-accredited investors to become a part of Primo. 

“With every one of my companies, I have used the most innovative technology to set us apart and be successful,” says Glickman. “When it comes to financing, equity crowdfunding is innovative, and uniquely offers the chance to open the doors of investing to anyone, so for us, it’s the ideal way to build this company.” 

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Lulu Chang
Lulu Chang
Former Digital Trends Contributor
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