Qualcomm Buys Xiam

The mobile phone company has acquired a developer of wireless personalization content.

It might prove to be a bargain for Qualcomm. The phone giant has paid $32 million to acquire Xiam, a company based in Irelandthat develops personalized wireless content targeting solutions.   Xiam has created My Personal Offers System, or MPOS, that allows greater personalization of content and ads delivered to mobilecustomers. Qualcomm plans to continue to offer MPOS both as a standalone product through Xiam and as part of its own products.   Andrew Gilbert, executive vice president of Qualcomm andpresident of Qualcomm Internet Services, MediaFLO Technologies and Qualcomm Europe, said,   “Qualcomm’s acquisition of Xiam provides us with advanced content discovery and recommendationtechnology that strengthens Qualcomm’s services portfolio. With this acquisition, we are excited to further demonstrate our ongoing commitment to operators, brands and consumers worldwide.”  Colm Healy, CEO of Xiam, agreed.   “Qualcomm’s suite of solutions and products are designed to help operators and brands deliver a wide range of content quickly and efficiently, andthe addition of MPOS will only make that process more intuitive as consumers receive highly personalized offers attuned to their unique interests.”