Created by a Dubai-based restaurant called Red Tomato Pizza, the wood-fired pizza place has designed a fridge magnet that will allow consumers to order a pizza for delivery by pressing the magnet one time. In order to enable the one-touch process, the user syncs the ‘VIP Fridge Magnet’ via Bluetooth with a smartphone. The user sets up their favorite type of pizza order online and this specific selection will be tied to the user’s account. As noted by Mashable, the magnet is in the shape of a small pizza box with a lid that opens up, likely designed to avoid accidental button presses.
Once the user presses the button marked “Push for hunger,” an order is placed with Red Tomato Pizza. In addition, a SMS confirmation is sent to the smartphone synced to the button. If the pizza was ordered on accident, the order can be canceled by sending a quick text in response.
National pizza chains such as Domino’s Pizza, Papa Johns and Pizza Hut offer smartphone apps on the iOS and Android platforms, but certainly nothing as simple as a one-click method. However, the app for Domino’s Pizza does include the ability to track the progress of the order from the time it starts baking to the point when the pizza is headed out to the consumer for delivery.
In an attempt to generate buzz around the launch of the ‘VIP Fridge Magnet’, Red Tomato Pizza has launched two videos on YouTube. The first is a mock movie trailer rated P for “Pizza Lovers Only.” Shot like a typical action or disaster movie trailer, the video shows two guys in an apartment without any food and the only thing that can save them is the fridge magnet. The second video is more informational and depicts the technical process that’s involved in placing an order with the magnet.